MeMo is envisioned as an alternative to e-scooters and e-bikes in a rideshare system. This safe, NFC-enabled vehicle and app combination allows users to book, navigate, and commute efficiently on urban bike lanes, blending effortlessly into the existing streetscape of Melbourne.
This project was created as a submission for a competition reimagining Melbourne in the year 2030, collaborating with Mengjie Li (Architectural Designer) and Marshall Darmanto (3D Designer / Consultant) . I handled on being a Researcher, UX/UI Designer, and Motion Graphic Designer.
As Melbourne grows, urban mobility faces challenges with rising demand for transport infrastructure. Fuel-powered cars dominate private transport, contributing significantly to emissions, pollution, and climate change.
(Transport strategy 2030, City of Melbourne)
(Transport strategy 2030, City of Melbourne)
(Transport strategy 2030, City of Melbourne)
Melbourne boasts a diverse transportation system, including trains, trams, buses, cars, and bikes. While tram systems offer frequent services to major attractions, times are often unreliable and after-hour services are very scarce. As a result, private cars remain the primary mode of transportation for many residents, especially for the entire journey to their workplaces.
Increasing population growth has led to severe traffic congestion, particularly in the CBD and key arterial roads.
Public transport is unreliable in terms of safety, time, and comfort
Vehicle registrations have outpaced population growth
Private cars account for around 52% of land transport emissions in the municipality (City of Melbourne, n.d.)
Lack of connectivity between one place, the transport system, to another destination
The introduction of electric trams and trains has reduced emissions, but the punctuality and speed of trams are often unsuitable for daily commuting. What we need are more convenient, flexible, and reliable transport options. While cars offer speed, flexibility and efficiency, they also have a significant environmental impact.
Micro-mobility, including car sharing, e-scooters, and bikes, offers potential for urban transport, but each has safety and comfort trade-offs. Melbourne lacks a comprehensive solution that fully meets residents' needs.
MeMo is envisioned as an alternative to e-scooters and e-bikes in a ride-share system. Tailored for use in bicycle lanes, it’s designed for immediate adoption without requiring specialised infrastructure, blending effortlessly into the existing streetscape of Melbourne.
The MeMo app helps to create an easier journey for users by automatically searching for a suitable MeMo to complete the journey to their destination, based on location and battery level. Additionally, it will also assign the MeMo to a destined parking spot near their destination.
The memo app would have easy booking and GPS in one app. Based on your destination, it would automatically find you a suitable vehicle (based on range, battery) and a designated parking spot nearby your destination.
The NFC technology allows users to connect their phones to the dashboard. The vehicle would detect the phone and allow it to start the engine.
The app would act as a GPS and fare counter on one screen, allowing users to focus on ways to their destination while being able to track how much they've spent on screen.
The app has vehicle battery indicator with colour codes like red for low, yellow for mid, and green for high battery power to make it more accessible and easy to be seen.
The GPS on app makes it easy to track and users won't have to go on and off the app to open other GPS apps.
The app would also track users' saved emission to make sure they are making a sustainable choice.
The app automatically assigns users to a vehicle based on their destination, ensuring it has enough battery to reach the goal and eliminating the need to search for a suitable vehicle.
Further range allows MeMo to connect smaller city centres according to the Victorian Government plan of 20-Minute Neighbourhood Plan
The growing number of MeMo users enables the app to manage parking on a larger scale, facilitating the creation of a city-wide centralized parking system.
MeMo can come up with different colors and names to enhance the riding experience, adding fun touch to everyday commuting
